BEROAS Calculator: Shopee (Manual)
[π€‘ NOTE: I AM STILL BUILDING THIS PRODUCT, SO PLEASE DO NOT CHECKOUT THIS PRODUCT ON THIS PAGE. THIS PAGE IS FOR STAGING PURPOSES.]
I'm losing money with Shopee Ads... Please help.
π Are you a struggling e-commerce business owner on Shopee who:
- Is unsure if youβre losing money on those ads?
- wants to spend up to 30% less time auditing Shopee ads?
- wants to know exactly what changes you need to make for Shopee ads?
- ultimately wants to make more money by doing less with Shopee ads?
β If that's how you feel, you're in the right place. We're tired of wasting money on Shopee as well. Thatβs why we created this paid plan to help you stop losing money on your ads. Youβll get clear insights on which products are thriving and which need improvement, so you can make the right changes with confidence, not fear.
The Problem.
π Shopee's native ads dashboard just sucks, and they have no reason to improve it.
- Their advertising platform is designed to take as much money as possible from sellers like us by making it complicated and confusing. This forces us to rely on their recommendations to succeed.
- If you're feeling lost, frustrated, or angry about this and not seeing results, you're not alone. Many Shopee sellers I know feel cheated by Shopee and feel forced to keep spending on ads.
- Their platform is difficult to use and trying to make sense of the data is a huge waste of time.
β In short, It's just plain wrong to be burdened with this problem because you started doing e-commerce to make money, not lose money and deciding what ads to run on Shopee should be a breeze not a painful process.
We feel your pain.
π As an e-commerce business owner selling on Shopee Singapore, Iβve been running ads for over three years. In 2024, I spent an average of SGD 22,000 each quarter, totaling SGD 88,000 for the year. Overall, I've probably spent more than $300,000 on Shopee ads and for the most part, I didn't know I was actually losing money on every sale after running ads.
I just kept having this bad feeling in my gut that made me lose sleep at night. I knew I had to make changes, but:
- I don't know if I'm actually losing money on Shopee ads (or making money)
- I don't know if I'm holding on to losing products (or winning ones)
- and if I'm really losing, I don't know how to turn it around.
β As such, I don't know if I can trust Shopee's ad recommendations. So, I understand how frustrating it is to lose money on Shopee ads, not knowing what the problem is and losing sleep over it. It feels dreadful, hopeless and no one should be burdened with this problem.
Why get this template?
π Used in conjunction with our free Ads Audit Dashboard (Manual) and our Ads Strategy (which we also share for free). These templates when used together gives you a systematic way to audit Shopee ads and effectively replaces Shopee's unreliable ads platform.
No more confusion, only clarity
- Save time when auditing Shopee ads (Up to 30% less time spent auditing ads using our manual templates)
- Clearly identify winning products and losing ones
- Clearly know when to scale/cut daily ad budgets
- Save money in the long run by not spending ads on the wrong product, allowing you to redeploy your ad buget to scale winners.
β In fact, once you understand the strategy we are using, how to use this tool works, and actively use it as part of your ads audit workflow, you will never waste another dollar on Shopee ads ever again.
Before vs After
Before
β Messy Graphs that confuses more than it clarifies.
β Too many metrics to choose from, and not knowing which ones actually matter.
β Extremely ambigious labels and system recommendations to improve ad performance, but with zero explanations on why we should take them.
β Recommended ROAS targets (For GMV Max ads) are random, with no explanation, and you have no idea which one to pick.
The Impact
With Shopee's tools:
- We cannot tell if we are losing money or not on each product listing (after running ads)
- We took forever to audit all 200+ of our SKUs properly and accurately.
- By the time we are done auditing, it's too late to make any meaningful budget changes (because Shopee ads may take up to 14 days to exit the learning stage)
- So the exercise felt pointless to begin with, and nothing really changed.
After
β Never lose money on each sale again. Our BEROAS calculator will generate for you the Breakeven ROAS needed for each product listing that you are running ads on.
β Know exactly whether whether your ads are losing you money, making you money, whether your winners are still winning, or starting to lose.
β Know exactly what number you need to put in here to continue to run a profitable Shopee ads setup.
The Impact
With our free templates,
- You could easily analyze data and make changes without Shopee's influence.
- You will cut the time to audit all 200+ of our listings by up to 30% (Paid plan - Automatic Reporting: up to 90%)
- You will now know exactly what our winners and losers look like
- After your ad audits, you should feel confident, clear and steadfast about making changes to our ads, knowing that you are running a profitable Shopee Ads setup.
- Which gives you peace of mind and buys back your time to focus on building other areas of the business.
FAQ
Q. Is it easy to use?
β Yes. We build this plan for non tech-savvy users in mind. If you use Google Sheets often in your workflow, you should feel right at home. If you follow our setup docs properly, it should be intuitive and easy to use once it's setup.
Q. What's the guarantee that the product will work.
β If you follow our ad strategy, set up the tools properly, and run the setup, you will minimize your losses on ads βunless you choose to for a specific marketing goal. This is the same method weβve used for the past year for all our product listings to get consistent traffic without wasting a single cent on ads. To summarize:
- You will save time when auditing Shopee ads (Up to 90% less time spent auditing ads)
- You will clearly identify winning products and losing ones
- You will clearly know when to scale/cut daily ad budgets
- You will save money in the long run by not spending ads on the wrong product, allowing you to redeploy your ad buget to scale winners.
Q. How much time do I need to invest?
β Minimal. If you're already using Shopee's ad dashboard to audit your ads, using our tools and workflows should save you enourmous amounts of time, energy and money.
Q. How secure is my data.
β With free templates, we will not have access to any of your shop's products and data. This is a DIY product for you to use as you wish and is designed to be a "free trial" to give you a taste of what the Paid Plan is like.
Q. How will this be updated when Shopee launches new updates to ads?
β Our products work with your shop's data, not Shopee's. This means that when Shopee updates its system, it won't immediately impact how our products function. Once we assess any changes from Shopee and their effects on our products, we will update your tools accordingly.
Q. How do you charge? Are there additional/hidden costs?
β No. There is absolutely no additional or hidden costs. This is a free product to download.
Q. Can I try out your ads strategy first?
β Absolutely! If you would like to try out the ads strategy for yourself first before moving on with our paid plan: click here
Q. I want to buy back my time, Is there a done-for-you service available?
π Of course! We designed this plan to help you save up to 90% of your time spent on auditing ads.
β The key difference between free templates and paid plan is that free templates need much more manual input. This takes more time, money, and effort compared to choosing a paid plan and letting us do the heavy lifting for you helping you buy back your time!
About us
π Hi, I'm Kenric. I'm a six-figure e-commerce seller in Singapore, soon to reach seven figures. I help other marketplace sellers increase their revenue to seven figures and beyond using the strategies, systems, and playbooks we've developed through years of careful testing.
We struggled for years... until we figured this out.
Year 1 - 2021
π My partner and I started this business to boost our income. We were young, inexperienced, and struggling, eager to work for ourselves. We figured out a basic process that worked (though it wasn't nearly as refined as it is now) and experienced significant growth.
Year 2 - 2022
π This was our best year yet. We felt confident, thought we had all the answers, and believed we had it all figured out. But little did we know that this was because COVID-19 was in full swing and the uplift was because people had to buy things online, until...
Year 3 - 2023
π We faced our worst year ever. From June to October, our sales dropped by 60%, and it was just depressing. Desperate to survive, we took full-time jobs to keep the business afloat and quickly realized we needed to change our approach if we wanted to continue this business.
Year 4 - 2024 (cont.)
π We doubled down on our ads strategy, spent the year building teams, creating frameworks, and developing systems that work on their own. Now, we spend less time in the business and are on track to return to our 2022 sales numbers with way more profit, aiming to exceed $1,000,000 in 2025.
Our mission.
π Our goals are straightforward. With tools like this, we aim to:
- Help struggling sellers like us reach the next level. (Or bounce back from a crisis)
- Understand your challenges so we can create more valuable tools to assist you.
- Build a supportive community of sellers who help each other succeed, and stand out selling in marketplaces.
We aren't full-time course sellers, or fly-by-night gurus. We just have as much skin in the game as you do. Creating the tools we use everyday was essential for our survival and now our growth, and without it, we wouldn't be where we are now.
β Thank you for reading up to this point. All in all, We just wished that tools like this existed when we first started. If these tools seem valuable to you, please subscribe to our Paid Plan - Automatic Reporting and let's start helping you win!
Best,
Kenric
This plan is for you if you want to save up to 30% more time, money and energy auditing Shopee ads.